BLACKPINK’s Rosé and Bruno Mars’ “APT.” became a surprise global hit, merging K-pop and R&B in a way that captivated audiences worldwide.
Why It Worked
- Cross-Genre Appeal: Rosé’s ethereal vocals paired with Mars’ funk-infused production created a unique sound.
- Streaming Success: Peaked in the top 10 on both Spotify and Apple Music globally 13.
- Cultural Moment: The song’s dreamy aesthetic inspired fashion trends and TikTok edits.
Critical Reception
- Rolling Stone: Called it “a perfect blend of East and West.”
- Grammy Buzz: Nominated for “Best Pop Duo/Group Performance.”
“APT.” proves that unexpected collaborations can redefine pop music’s boundaries.